Changing the Dynamics
We believe the current commercial television model is unsustainable. What’s more is that it’s not needed. Consumers don’t want commercials interrupting their programming as they’ve demonstrated by flocking in droves to streaming services like Netflix and Hulu plus. Consumers are willing to pay to watch ad-free TV. Why not provide it to them for free?
What we propose is that a creative integration method could take the place of traditional commercial interruptions in television. The advertisers would gain a guaranteed audience with creative integration because the integration occurs during the show and the consumer has to watch it because it’s a part of the show. Commercial audiences cannot be guaranteed under the current model because so many people leave or fast forward through commercials. By using creative integration we can now guarantee advertisers that the full audience will be exposed to their products and services in a unique and original way.
- Lead in ads with the Living History cold open and exit ads with the end credits make up for time lost due to lack of the “traditional” ad approach.
- It’s not about you or me, it’s about us. We’re selling a packaged product. It’s a show that let’s advertisers tell a story integrated within the shows storyline.
- By retaining the audience you currently have and adding an audience that will be interested in this new feature you are growing your audience at a rate that can now compete both in terms of creative content and raw numbers with streaming services. This is the game plan that will put broadcast television back in the game.
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Join the Revolution!
In order to get our message across to networks and studios we need your help. We need consumers to get involved and show networks that you not only want creative entertainment provided to you commercial free, but that you’re unwilling to accept the status quo. There are a variety of options available to you if you’d like to help out. You can get involved in our project directly. You can donate via our website to help finance our feature film: Finding Our Founders. You can sign our petition pledging not to watch original entertainment on network television until the current commercial format is done away with and Living History is on the air. We can’t do this alone. That’s why we’re asking for your help in revolutionizing television. If you’re ready to fight for better content delivered commercial free then join the revolution today!