When was the last time you saw an original film atop the weekend box office? An original film is a film that is not a sequel or a reboot or part of a franchise. Hollywood has become like bloatware for your PC. No matter how many cleaners you have or anti-whatever-ware they’re putting out now you just can’t escape the sequels, the remakes and the franchises.
We seem content to let the newest Mission Impossible sit atop the box office. We seem content with a Hollywood machine that delivers reboot after reboot so that we can sit in anticipation of sequel after sequel. This is not the world we deserve to live in.
We believe that there are two worlds out there. There’s the world as it is with junk movies, operating systems that spy on you and short lived campaigns for social change. Then there’s the world as it could be; a world where you pay for the content you deserve and get the service that benefits you the consumer not the company that can make as much money off of you as possible.
In short, you can support the junk food providers of the world; your comic book movies, your sequels, and your franchises or you can bet on companies that are working hard to create the kind of content they want to see in the world.
We built our company on the idea that someone should be out there creating the kind of content that we wanted to see. Since no one else seemed interested in doing it the responsibility has fallen onto us and production companies like us to create the kind of change we want to see in Hollywood from the outside.
We can complain about the lack of minority and women hiring practices at major studios or we can create opportunities outside of that realm. Which one do you think will bring about change sooner? Day in and day out we’re seeing great new original projects get funded through crowdfunding sites like Kickstarter and GoFundMe. That’s why we decided that those were the kinds of sites for us.
They were backing the content and the content makers that we wanted to see in the world, so we decided that the crowdfunding world was a place where we could start to make the changes we wanted to see. That’s why we launched our GoFundMe campaign. We’re making a film about an outstanding community of people who defy the conventional norms and get together to play a sport few people have ever heard of. They are a community that has welcomed us with open arms and they are the kind of people we are proud to stand arm in arm with in working for better things in the world. You can learn more about our campaign here - http://www.gofundme.com/flyball
We are creating the first full feature-length documentary on the sport of flyball. What is flyball? We get asked that question on a daily basis. That’s why we’re calling our film: This is Flyball. Want to know what flyball is? Easy, watch our film. We take you into the world of flyball and into the world of three teams as they compete to win the Super Bowl of Flyball: the CanAm Classic. We’re riding shotgun in a car guided by humble team captains like Margaret, Flippi, and Carl. You wouldn’t know it by watching them, but one of those people is a New York Times bestselling author. This is the world of flyball. It’s a group of people just like you and me who get together on the weekends to have fun with their friends. The only difference is that for their fun events on the weekends they not only get to bring their dogs along, but their dogs get to be the star of the show.
We live in a commodity world. That’s the main problem right there. Hollywood views you as a commodity that can be bought and sold. The tech industry views you as a commodity and even some crowdsourcing campaigns probably view you as a commodity as well. We don’t run a commodity based company. Our GoFundMe campaign is an opportunity for you to partner with us in creating the first feature-length documentary on flyball. You’re not an investor, you’re a partner. We want to know what we’re doing right and what we’re doing wrong. It’s not that we don’t know what we’re doing it’s that we’d rather have the viewpoints of everyone in the room than assume we know better than you on what you want to see.
Maybe you don’t want to watch a documentary at all. Maybe you don’t like flyball heck, maybe you don’t even like dogs. That’s fine I guess though it must suck to be living without a soul (kidding.) My point is that we are a company not a product.
We have a worldview that is altogether different than the viewpoint of those in Hollywood and the tech world. We have an entire fleet of projects we’re excited to be working on and none of them are sequels or remakes. We’re dedicated to quality original programming and we believe that if we can partner with people who share a similar dedication we will be able to change the kind of content that the majority of people are watching out there. With your help and partnership we know we can build this into more than a company and more than a movement. We want this to be our legacy.